Ever-So-Lean Podcast
Why
Why partner with the Ever-So-Lean Podcast?
Podcasting has seen a surge in popularity over the past few years, and it doesn’t look like it will slow down any time soon. From workouts, a run, or travelling, Podcasts have become the go-to companion to get us through mundane daily activities. As of 2021, over 19.1 million people in the UK listened to Podcasts, with 40% of these listeners aged 26 to 35. Of these, 48% listen to Podcasts to learn something new. In 2021, £46 million was spent on Podcast advertising in the UK alone.
If you’re a brand, you’ll be glad to know that it’s effective. According to statistics shared by SEMrush, nearly 20% of people are much more likely to consider supporting a brand if it’s advertised on their favourite Podcast. What’s more, 60% of listeners revealed that they actually searched for a product after it was mentioned on a Podcast.
How Does Podcast Sponsorship Work?
At the most basic level, the advertiser pays to have their product or service promoted on one or more Podcast episodes. Ads are delivered in one of two ways:
- ‘Host Read’ Ads - The Podcast host to talk about the product or service. They’ll tend to mention why they recommend it, some examples about how they themselves use it, how they benefit from it, and why the listener would too. Well executed, a host read ad can just be another part of the episode content, as opposed to sounding like an interruption.
- ‘Radio Style’ Ads – Commonly ads created by a third party, or for an additional fee, by the Podcaster. This type of ad is then simply played during episodes.
Where Will My Ad be Placed in the Podcast?
An advert might appear at the very beginning of an episode, the very end, or somewhere in between. These slots are known as:
- Pre-Roll – Before the episode content starts
- Mid-Roll – During the main content of the episode
- Post-Roll – After the episode content has finished
Different slots have a different cost associated to them. Mid-roll is commonly the most desired (and thus, the most expensive).
If you're interested in sponsoring an episode of the Ever-So-Lean Podcast, exchanging services, or promoting your product with me I'd love to hear from you!
You can advertise direct HERE or contact me to discuss a bespoke package |